On site SEO optimization is the first step towards achieving a better page rank and attracting more traffic your website. Though the website owners and SEO consultancy firms often implement many advanced SEO aspects towards getting a better page rank, they often overlook the very basic aspects. As a website owner you can yourself apply those to your website with very little technical knowledge, programming and designing.
Following is the checklist for the DIY SEO on-site optimization:
Checklist 1: The most important part of ensuring a better page rank is having well-written, non-duplicate page titles and contents. Even though you have hired a professional content writer to write your website contents, it's time for you to review those. Browse through the pages and read the contents. Do they perfectly match your business offering? Have you got typos? Review them and add some of the content all by yourself.
Checklist 2: Are you clear about the keywords/key-phrases you have targeted for? May be some of your keywords are over competitive and doing very little to bring visitors to your website. Re-check the key words and make sure their presence in the appropriate pages of your website.
Checklist 3: Check the images added to your website. This is one area most designers overlook. It's not surprising to find a totally meaningless name for the most important images on your website. Save the images, rename them and add keywords and alt tags to those images.
Checklist 4: Check all the anchor links and hyperlinks that you have used in your entire website. A broken link will not only disappoint a human visitor but also the search engine spiders.
Checklist 5: Make sure the robots.txt and sitemap.xml exist and are easily accessible. Edit both of the files if changes have been made till the last time you have created them. If your sitemap.xml is not generated automatically, it should be updated manually periodically. Check the robots.txt and xml sitemap using the base-URL/robots.txt and base-URL/sitemap.xml respectively.
Checklist 6: Ensure the easy accessibility of your static sitemap especially if your website has more than 20 pages. No matter how intuitive you try to make your site's navigation, they become hard to follow when they have multi-level accessibility.
Checklist 7: Though the Meta tags, keywords and description tags have very little to do with the Page Rank now a days, yet you should check for the appropriate and relevant use of them in your website.
Checklist 8: Have you used the H1, H2, H3, H4, H5, H6, EM, STRONG tags properly?
Checklist 9: Make sure your website's 404 page contains appropriate message to notify the visitors that they have reached to the correct website but to an incorrect page and should try not to leave immediately. Link to Homepage, a search options and other important links should be present on the 404 page.
Checklist 10: Get your website validated by W3S. This validation will pin point several other issues that you should fix immediately.
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